- potent copy
- рекл. убедительный рекламный текст* (текст рекламного сообщения, который способен привлечь целевую аудиторию)See:
Англо-русский экономический словарь.
potent copy
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Confessions of an Advertising Man — is a book by David Ogilvy (ISBN 1 904915 01 9). It is considered de rigueur reading for all advertising professionals. Mr. Ogilvy was partly an advertising copywriter, and the book is extremely clearly written, as though the entire book was… … Wikipedia
United Kingdom — a kingdom in NW Europe, consisting of Great Britain and Northern Ireland: formerly comprising Great Britain and Ireland 1801 1922. 58,610,182; 94,242 sq. mi. (244,100 sq. km). Cap.: London. Abbr.: U.K. Official name, United Kingdom of Great… … Universalium
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literature — /lit euhr euh cheuhr, choor , li treuh /, n. 1. writings in which expression and form, in connection with ideas of permanent and universal interest, are characteristic or essential features, as poetry, novels, history, biography, and essays. 2.… … Universalium
United States Declaration of Independence — Declaration of Independence redirects here. For the type of document generally, see Declaration of independence. For the painting, see Trumbull s Declaration of Independence. United States Declaration of Independence … Wikipedia
performing arts — arts or skills that require public performance, as acting, singing, or dancing. [1945 50] * * * ▪ 2009 Introduction Music Classical. The last vestiges of the Cold War seemed to thaw for a moment on Feb. 26, 2008, when the unfamiliar strains … Universalium
Europe, history of — Introduction history of European peoples and cultures from prehistoric times to the present. Europe is a more ambiguous term than most geographic expressions. Its etymology is doubtful, as is the physical extent of the area it designates.… … Universalium
Luther, Martin — • Leader of the great religious revolt of the sixteenth century in Germany; born at Eisleben, 10 November, 1483; died at Eisleben, 18 February, 1546 Catholic Encyclopedia. Kevin Knight. 2006. Luther, Martin … Catholic encyclopedia
Luther — Martin Luther † Catholic Encyclopedia ► Martin Luther Leader of the great religious revolt of the sixteenth century in Germany; born at Eisleben, 10 November, 1483; died at Eisleben, 18 February, 1546. His father, Hans, was a… … Catholic encyclopedia
Martin Luther — Martin Luther † Catholic Encyclopedia ► Martin Luther Leader of the great religious revolt of the sixteenth century in Germany; born at Eisleben, 10 November, 1483; died at Eisleben, 18 February, 1546. His father, Hans, was a… … Catholic encyclopedia
